The Secret Betrayal That Sealed Nike's Special Influence Over the University of Oregon
In the mid-1990s, University of Oregon President Dave Frohnmayer needed money to save his school. Alum and Nike chief executive Phil Knight was happy to help — as long as the university could be managed in a way that would maximize the company's brand and profits. But when Frohnmayer made a key misstep, Knight exacted a brutal punishment.
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